Doug Flutie’s Maximum Football 2020

Project focus
Website, Email, Video Game - a custom website to promote the launch of a new video game.

  • Content strategy
  • Web design
  • Development
  • SEO
  • Email marketing
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Project Summary

We were hired by Canuck Play to improve their online presence and launch a website for their upcoming video game release, Doug Flutie’s Maximum Football 2020.

We completed a digital needs assessment and provided social media training. We also cleaned up their brand presence on Google Search Results Page and third-party websites.

Leading up to the launch announcement, Canuck Play placed a billboard ad near a sports stadium and we launched a teaser page to collect email addresses.

Additional awareness was earned from local media and directly connecting with potential customers, influential individuals, and organizations that had a strong relationship with the target audience.

On game launch day, we transitioned the teaser page to a lightweight microsite. And shared over 6600 email addresses of people who opt-in to receive the game launch announcement email. As a result, Canuck Play had their most successful game launch to date.

WCKD Marketing ®